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When Shake Shack started as a hot dog cart in New York City’s Madison Square Park, our mission was simple: raise funds for a public art project.
In 2013, Shake Shack landed in London and opened in iconic Covent Garden.
As Shake Shack grew into a global business, our mission to Stand For Something Good expanded to include taking care of our team, sourcing premium ingredients from like-minded partners, designing our Shacks responsibly, supporting our communities through donations, events, and volunteering—and much more.
Doing good is in our roots, a part of our DNA since day one. 20 years later, we’re still continuing to expand and evolve our mission to Stand For Something Good in everything we do.

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